15.mp4

Action Items:

• Estimated Time: 10 Minutes
• These graphic templates perform at 80%+ clickthrough rates (CTR). We’ll share specific minimum numbers you should aim to hit at each part of a DM Funnel, depending on where in the user journey you ask someone to click on a button.
• View the graphic template here.
• Click here to use the graphic template on Canva - This is the link you’ll want to give your graphic designer or use yourself to create the graphic before the end of this week.
  • Dimensions will be: 1080px by 1080px. “px” stands for “pixel”. Keep these dimensions so that the image size isn’t too large. Ideally you want the file size to be under 5 MB.
• Tip #1: If you have a photo of someone facing the camera in your graphic, the click rate will usually perform 10-20%+ better.
  • If you don’t have someone who can represent your company and/or a brand ambassador and/or customer in the photo, you can use a stock photo to get similar results!
• Tip #2: Do not place any website links inside your graphic. We’ve seen graphics with a website link in them convert at lower click rates. The feedback we’ve received directly from users is it feels like an ad or promotion in their DMs.